SHO Eyeworks is an independent eyewear company. With a focus on retailers and eyeglass wearers, SHO crafts and distributes premium eyewear.

Heuristic evaluation, user interviews, leverage consumer data, wire-framing, prototyping, usability test, and integrate marketing material

Transform SHO Eyeworks’ existing e-commerce platform into a user-centric, data-driven powerhouse that maximizes conversions, delights customers, and aligns seamlessly with marketing strategies.

Chedar is a SaaS (software as a service) production management tool for desktops and laptops tailored for film companies.

Competitive research, user interviews, wire-framing, prototyping, and rapid usability test, UX / UI Design

My challenge was finding design solutions to create a better user experience within the spreadsheets to streamline the budgeting process.

Muse is a music media app that launched two years ago where users can stream unlimited music and podcasts and chat live with other users.

Heuristic evaluation, user interviews, affinity mapping, wire-framing, prototyping, and usability test

My design challenge was to create a new experience that will allow current and new users to subscribe and pay for a monthly fee.

CityPups is a new startup to help people living in cities find their perfect dog to adopt.

Use the five-day design sprint process through, mapping, user diagrams, sketching, wire-framing, prototyping, and testing.

My design challenge was to find solutions for the website to increase adoption rates.

Reebok is a global athletic footwear and apparel brand founded in 1958. The brand is known for innovative products such as the Reebok Freestyle and Reebok Pump. It focuses on fitness and lifestyle, inspiring people to be their best through physical activity.

In my role at Q4 Designs, I created graphic designs for Reebok apparel and packaging that aligned with the Company's brand identity. I also conceptualized social media content to increase brand engagement and visibility. I worked with cross-functional teams to ensure cohesive design solutions.

My goal is to provide exceptional products for our off-price retail partners that seamlessly align with Reebok's adult main line.

DKNY is a fashion brand founded in 1984 by designer Donna Karan.  The brand captures the energy and spirit of New York City, combining comfort with style to create contemporary fashion for both men and women.

Researching new and upcoming trends, generating ideas, and developing innovative designs. Ensuring the products resonate with consumers and maintain a strong market presence by staying ahead of trends and consistently delivering fresh and appealing designs.

To keep up with market trends, we will research and incorporate the latest graphic styles, colors, and themes that appeal to our target audience, ensuring our designs remain fresh, relevant, and appealing to young consumers.