Q4 Designs has a licensing agreement with Reebok to design and produce apparel under the Reebok brand. This allows Q4 Designs to use Reebok’s strong brand identity and fitness heritage to create innovative and stylish clothing.
In my role at Q4 Designs, I was responsible for creating graphic designs for Reebok apparel and packaging, aligning with Reebok’s brand identity. I also conceptualized social media content to increase brand engagement and visibility. I worked with cross-functional teams to ensure cohesive design solutions.
As the Lead Graphic Designer for the boy's sportswear team at Q4 Designs, I also supported the girl's team. In 2020, the brand exceeded sales expectations by 3x under my leadership and expanded the SKU range, resulting in a $74 million agreement with Reebok.
I have been the Lead Graphic Designer for the boy's and supported the girl's sportswear team at Q4 Designs since 2019.
The Boys’ Fall 2024 line is all about gearing up for back-to-school season with style and functionality. The collection is coordinated with the latest sneakers, promoting outdoor activities and playtime. The designs focus on comfort, durability, and trendiness, making them ideal for active boys.
The girls’ Fall 2024 collection is designed to make the back-to-school season both stylish and fun. Similar to the boys’ line, I've synchronized the designs with the latest sneaker trends, ensuring that every outfit is perfectly matched for playground adventures and beyond.
The boys’ Spring 2024 line promotes resilience and determination with the theme “No Matter What,” inspiring kids to face challenges head-on with confidence and style.
In 2024, I collaborated with Reebok and Sesame Street to create a playful and vibrant collection for Reebok retail stores, incorporating the beloved characters and themes of Sesame Street into our designs.
As part of our collaboration, I created a custom hangtag that reflected both brands’ stories, creating a compelling narrative for consumers.
I've proposed investing in social media marketing for the launch of our new B2B e-commerce website in Q1 of 2025, including creating targeted content for platforms such as TikTok, Meta (Instagram), and Pinterest to effectively reach our audience. Below are some concept-only screens.
