Q4 Designs has entered a licensing agreement with DKNY, a globally recognized fashion brand. This partnership allows Q4 Designs to design, produce, and distribute a range of DKNY-branded apparel and accessories. The collaboration aims to leverage Q4 Designs' apparel design and retail management expertise to enhance DKNY's market presence and drive growth. This agreement underscores Q4 Designs' commitment to aligning with prestigious brands and delivering high-quality products that meet consumer expectations.
The primary design challenge is to ensure that our kid's product line aligns seamlessly with our mainline products, which involves maintaining the brand's core aesthetic and quality standards while adapting designs to be age-appropriate and appealing to younger consumers. The goal is to create a cohesive brand experience across all product lines, ensuring that the kid's products reflect the same innovation, style, and quality as the mainline offerings.
As the Lead Graphic Designer for the boy's Department, I am responsible for researching new and upcoming trends, ideating, and creating innovative designs. My work has significantly contributed to DKNY becoming one of the best-selling brands in the off-price market. I ensure our products resonate with consumers and maintain a strong market presence by staying ahead of trends and consistently delivering fresh, appealing designs.
I have been the Lead Graphic Designer for the boy's sportswear team at Q4 Designs since 2019.
The Fall 2024 boy's DKNY line draws inspiration from the vibrant energy of New York City's bike tours and bustling city streets. This collection seamlessly aligns with the Men's line, capturing the essence of urban exploration and back-to-school trends. Each piece is designed to reflect the dynamic lifestyle of young city dwellers, featuring versatile and stylish apparel perfect for navigating both the classroom and the cityscape.
The Fall 2024 Girl's DKNY line is inspired by the timeless story of "A Tree Grows in Brooklyn," capturing the essence of growth and resilience in New York City. This collection reflects the beauty and strength of the urban landscape, with designs that celebrate the spirit of young girls thriving in the city. Each item embodies the charm and vitality of NYC, making it an ideal addition to any young girl's wardrobe.
The Spring 2024 Boy's DKNY line takes inspiration from the gritty, vibrant subways of New York City. This collection captures the raw energy and urban edge of the city's underground, featuring bold designs and durable fabrics reflecting young city adventurers' resilience and spirit.
The Spring 2024 Girl's DKNY line is inspired by the vibrant and lively atmosphere of the Union Square Farmers Market in New York City. This collection captures the essence of spring with fresh, playful designs that reflect the colors and textures of the market.
With the launch of our new B2B e-commerce website scheduled for Q1 of 2025, I have proposed to our stakeholders that we invest in social media marketing, which involves creating targeted content for the top social media platforms, including but not limited to TikTok, Meta (Instagram), and Pinterest, to reach our audience effectively. Below are some concept-only screens.
